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Intro to HubSpot Data

HubSpot is an incredible CRM platform that provides everything you need to facilitate content management and customer relations. And it has a lot more to offer if you take full advantage of HubSpot data. Data is often quoted as the currency of the digital world, and rightfully so. With proper data, you can make informed decisions, understand the market dynamics, and ensure all business-related decisions are foolproof.

HubSpot can provide you with huge amounts of data. From tracking key sales metrics to a complete analysis of your customer base, you can achieve a lot when you integrate HubSpot data into your wider data warehouse solution, such as Snowflake. Since both are cloud-based platforms, integrating HubSpot data with Snowflake is easy and quick. Furthermore, you also stand to enjoy a huge range of benefits for doing so.

Ways HubSpot Data Can Prove to be Beneficial

  • Organize the entire organization's data into a centralized warehouse so you can access accurate customer data at all times.

  • Improve your reporting and analytical capabilities with the powerful analytical capabilities supported by Snowflake. Snowflake also makes it easier to run third-party analytical applications for transforming your data and deriving deeper insights from it.

  • Enhance your customer relationship and customer experience with the accurate customer data you gain from the HubSpot platform.

  • Gain full visibility into the sales funnel.

  • Make custom data models that help you implement your customized business logic, custom dashboards, embed AI-based predictive modeling, machine learning-based data analytical applications, and more.

  • Get access to powerful sales metrics.

As you can see, the benefits of HubSpot data integration are many. But the highlight would be the immense potential you get by gaining visibility in your sales funnel.

You get a quick overview and insight into how your marketing and sales teams are performing. It gives you a clear picture of how your leads travel through the funnel and what drives and blocks them.

HubSpot Data is the Holy Grail for Sales Teams

HubSpot can help you identify and improvise your sales campaigns by providing insights on metrics like:

  • Sessions, New Contacts, New Leads, New MQLs, New SQLs

  • Deals Created, Deals Won, Closed Won Amount

These metrics and the several other features that Snowflake provides should let you understand the things blocking your sales conversions. You can also evaluate lead quality and understand the magnitude of leads that get qualified by marketing and sales.

Here are some more additional sales metrics that you can track from HubSpot data:

Revenue and partner-relevant metrics

  • Total revenue

  • Revenue by product or service

  • Total revenue from partner deals

  • Reveny by partner

  • Margin by partner

  • Retention rate of partner customers

  • Average cross sell and upsell rate of partner customers

  • Average customer satisfaction score of partner customers

  • market penetration

  • Percentage of revenue from new business

  • Percentage of revenue from existing customers

  • Year over year growth

  • Average customer lifetime value (CLV)

  • Net Promoter score (NPS)

  • Number of deals lost to competition

  • Cost of selling

Productivity and resource optimization relevant metrics

  • Percentage of time spent on selling activities

  • Percentage of time spent on manual data entry

  • Percentage of marketing collateral used by sales people

  • Average number of sales tools used daily

  • Percentage of Sales Management Time Spent Recruiting

  • Percentage of Hires From Various Sources

  • Average Time-to-Hire

  • Average Turnover Rate

  • Average length of sales cycle

  • Average Cost to Replace a Salesperson by Role

  • Sales Ramp

  • Percentage of Reps Following the Sales Process

  • Average Level of Satisfaction With Sales Training

Lead management metrics

  • Weighted value of pipeline

  • Annual Contract value (ACV)

  • Win rate

  • Conversion rate by sales funnel stage

  • Frequency of new opportunities added to the pipeline

  • Average Lead response time

  • Percentage of leads followed up with

  • Percentage of leads dropped

  • Percentage of qualified leads

  • Email campaign metrics

  • Email open rate

  • Email response rate

  • Email engagement rate

Besides these metrics, you can also use leading and lagging indicators to better sense of your raw data.

Leading indicators help you predict your possible wins and failures and help you readjust your efforts toward a more favorable outcome.

Lagging indicators help you make better decisions out of actual results. They help you understand the implications behind your current situation and help you improve your operations.

If you are a SaaS business, you must track a few more relevant metrics. As SaaS businesses are usually subscription-based, they need to track specific metrics to help keep track of the performance more accurately. Metrics like customer acquisition cost, lifetime value, annual recurring revenue, churn rates, and more to understand the revenue business associated with SaaS solutions.

How to Integrate HubSpot Data with Snowflake

The following steps to integrate HubSpot with Snowflake work, assuming you have a working knowledge of HubSpot and Snowflake APIs and a Snowflake account. Here are some methods that you can use:

Method 1: Manual integration using HubSpot RESTful APIs

You can use REST API calls to fetch the data you need in the JSON format. You can then load this data to Snowflake using basic methods like COPY INTO, PUT, direct upload, or a visual wizard. To ensure that the data warehouse always hosts accurate and up-to-date data, you must set up a scheduled data update mechanism to fetch and update data properly.

As you can see, this method can be effort-intensive and makes it challenging to automate.

Method 2: Make use of data pipeline tools

An easier method to integrate HubSpot would be to use data pipeline applications to integrate HubSpot with Snowflake. All you need to do is configure HubSpot as a source and Snowflake as the destination, set up the proper data connection properties, and let the tool do its job.

Method 3: Use Snowflake Data Share

You can also integrate HubSpot data with Snowflake using Snowflake Data Share. All you need to do is connect your HubSpot data to your Snowflake instance to feed the latest HubSpot data to Snowflake in real time. This method is highly efficient and eliminates manual errors, operational risk, and data corruption.

Get Started with HubSpot Data

HubSpot Data could be a game changer in organizing data and driving your sales campaigns. However, integrating HubSpot Data with a data warehouse solution like Snowflake can get tricky. Data Solutions Consulting Inc. is a leading data solutions company that helps you convert data into growth. Contact us today to learn more about HubSpot Data and how you can make the most out of it.

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